The digital innovation focus of InsurTech is about “rapid evolution”. A great example of this is the chatbot, which is short hand for an automated insurance agent in our market.
- Millennials are demanding more intuitive and conversational/message based interactions that “I can do anywhere”
- Demands are intense for “customer friendly” and personalized experiences in interacting with insurance services. “Make it easier for customers to do business with us”
- Pressure to reduce operating costs are more intense than ever. Customer support/care costs need to reduce while creating even better service experience in an always “on” world
- Competition for the customer is even greater among insurance companies
- Help users complete an insurance application
- Virtual customer service agent that answers a user’s coverage questions or healthcare enrollment status
- Help users find a doctor for my needs or that is most convenient